The new adult health campaign, Better Health, launched by Public Health England (PHE) is now well underway.
Better Health aims to capture the imagination of the nation, using this unique moment in time to help kick start our health, to eat better and get active. COVID-19 has affected the whole country; for almost everyone, life has had to fundamentally change. But it has also prompted many people to reflect and think more seriously about their health.
People have been surprised by how able they have been to change their behaviour, with lockdown showing many that they are able to make and sustain changes to their lives. The Better Health campaign has kicked off by supporting individuals on their weight loss journey, but later down the line, the programme will also provide advice and support for quitting smoking, drinking less, and looking after their mental health.
The new Better Health webpage is an integral part of the campaign and it’s now available.
It provides tools to help manage weight loss – from checking BMI, to getting access to free support tools including the NHS 12-week weight loss plan. It also helps users to make healthier choices, by providing the most up to date, evidence based healthy eating and physical activity advice to help keep track of calorie intake, portions of fruit and veg, physical activity level and teaches skills to prevent weight gain.
The Better Health webpage will also direct users to the free ‘How Are You’ online health quiz, which will help adults re-appraise their health and guide them to relevant support as well as tools such as the popular NHS Couch to 5k APP.
Did you know that nearly two thirds (63%) of adults in the UK are overweight or living with obesity?1
Next, we will look at the Better Health campaign information on reducing weight and what you should be aiming for in relation to your BMI.
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1Health Survey for England 2018
Published on 18 August 2020